Semir'S First Super Fans Festival Drained To Offline

According to the world clothing shoes and hats net,

The first super fans live broadcast in Shanghai Semir headquarters park.

More than 2 million 240 thousand people participated in the live broadcast of the million dollar anchor "Lisa Auntie" and "Zeng Ying -BUBU", and the sales activity of the 47 designated activities stores across the country for the 2 day was a record high.

Among them, Yunnan Qujing Wanda Semir flagship store performance is more than expected 10 times.

The first batch of Super Fans Festival is frequent, with a maximum of 28000 yuan.

It is reported that the "super fans Festival" is the first time that Semir has contacted consumers under the line in the form of live interaction. It has conceptualized marketing activities and launched an innovative live broadcast, which aims to enhance communication and interaction with consumers and establish a good bond with Semir's target consumers.

For the way of participation, Semir will not affect the completion of a complete consumer.

As a premise, this is why the small ticket after purchase is the basis of the lottery.

Once consumers get a small ticket, it means that they have already completed basic consumption and enjoy discounts.

He (she) can choose to leave the shop without participating in the next raffle, or sit down in the coffee shop and slowly upload the small ticket. If the time is near 17:00 and 19:30, it can also be viewed at the store's live screen or live on the cell phone.

This has made some essential difference from the discount methods such as full sale, purchase and delivery, two consumption coupons, sweep code reduction, and so on.

Or this simple and crude way to facilitate consumers has brought high exposure and high fan interaction to Semir.

According to the latest research from Suning Financial Research Institute, young people nowadays prefer the simple and efficient way of "delivering services to the eyes".

After all, moving consumers is always a real privilege.

From the feedback information from Semir, the consumer experience of the first live interaction has also been recognized by the audience.

Ms Chen, from Yiyang, Hunan, was lucky to be the first batch of award winning customers. During the interaction with the anchor live broadcast, Ms. Chen clearly expressed her love for Semir and her activities.

On the 29 day, Semir Hunan Yiyang agent even received a lot in the live broadcast: "this event has made our achievements and

The reputation has greatly improved a new stage.

Yesterday, the grand prize customers brought their relatives and friends to the shop early today to buy clothes. She hoped to bring luck to her family and friends.

In fact, this is also a preliminary test of Semir's initial involvement in fans' economy. Semir Brand Director Wen Chen said during the fan Festival.

The reason for the interaction with fans is that the environment has changed, and more specifically, consumers have changed.

"Now 90 years are already 27 years old, and most of our customers are young people between 16 and 30 years old.

Our users are changing, which requires us to find out what we need now after 95 and 00. "

In the view of Wen Chen, the era of information pmission from the brand side to the customer once again ceased to exist.

"We must know the demand points of customers in time, so as to better satisfy them and form two-way information pmission".

After all, on the one hand, we can learn the customer's demand from interaction; on the other hand, we can also increase customer loyalty to the brand.

For this reason, Semir is also trying to analyze the target consumers' portraits through some big data.

So that push, marketing, interaction, sales more accurate and effective.

After all, pursuing novelty, advocating brand, emphasizing individuality, focusing on emotion and intuition are regarded as the distinct characteristics of consumption psychology and consumption behavior of most people after 90 and 00. They prefer "classified marketing" to taste.

At the same time, for some consumer upgrading products, they like topics and story brands.

In the future, Semir will also move closer to the community and divide its 20 million fans.

More interesting reports, please pay attention to the world clothing shoes and hats net.