Blindly Go Shopping Overseas To See What Everybody Has Bought.

Reporters interviewed in March 8th said that due to factors such as tax-free and price differentials, Chinese tourists went shopping overseas more frequently. Purchasing agents increased the per capita consumption of Chinese tourists overseas. However, after some commodities were bought back, Chinese consumers found it difficult to use them or could be more cost-effective in the Chinese market, so the industry appealed to tourists not to blindly shop overseas.

Just a few days ago, Gao Hucheng, Minister of Commerce, answered the reporters' questions, and indicated that more and more domestic consumption was personalized and diversified, while shopping abroad showed a trend of simplification and imitation.

Speaking of the problem of overseas consumption fever, Gao Hucheng said that China's outbound population has exceeded 100 million, and China's overseas shopping is also growing rapidly.

Over the past year, consumption outside China has exceeded 1 trillion yuan.

There are probably several reasons for the rapid increase in overseas procurement and consumption abroad: first, there is a relatively high tax rate on taxes and fees, especially the consumption tax on certain products, which is one of the factors that form a relatively large price.

Two, the domestic circulation costs are too high and the links are excessive. The market still has room for further reducing costs in terms of logistics and management.

The three is the pricing policy of foreign brands to China.

Miss Wu has just returned from the US tour, which revealed that the price of many large brands is actually cheaper than that in China in the European and American markets, which is about 50%.

"For example

Crystal jewelry, a pair of earrings in China about 900 yuan, the same earrings in the United States only 500 yuan, a MK bag sold in China 4000 yuan, only 1800 yuan in the United States.

The same iPhone mobile phone in the US is 2000 yuan cheaper than China.

There are many big brands.

Miss Wu admitted that the huge price difference allowed many tourists to go shopping overseas, and some goods could not be bought in the Chinese market, or they could buy milk powder and health care products in overseas markets in view of food safety problems, and overseas goods were basically genuine goods. All these factors increased the overseas consumption of Chinese tourists.

In addition to their own shopping, purchasing has increased the per capita consumption of Chinese tourists overseas, and the average per capita consumption is tens of thousands of yuan. Some high-end outbound tour groups can spend up to 100 thousand yuan to hundreds of thousands of yuan, thus creating 1 trillion yuan.

Is it true that cheap overseas shopping is worthwhile? When more and more Chinese tourists travel abroad and find out, they are not.

The first is the problem of "made in China".

Seen in many shopping centers in Europe and America

Most toys are made in China.

"This is a business mode. Most brand businesses master intellectual property rights and core design technologies, and then contract the whole world to low labor cost countries.

Of course, these styles should not be bought in the Chinese market. "

Jia Jia, the founder of Jiaqi Tourism Organization, pointed out that

The second problem is "not acclimatized".

Don't belittle this problem. Sometimes it breaks down.

Traveling in Japan and Korea

Most of the tourists will be keen to buy electronic products, such as intelligent toilet lid, rice cooker, camera and so on.

Mr. Sun told reporters that when buying electronic products such as rice cookers, it is necessary to see the voltage. The voltage difference between Japan and Korea is different from that of China. If you buy blindly, you will not be able to use it when you get home. It will cost you thousands of yuan, but not even basic cooking.

The more collapsing "acclimatization" is the result of the collapse of the "cultural differences" brought about by too intelligent products.

One of Mr. Chen's friends was very upset these days. His friend's mother took part in a cheap Korean tour group, and a large number of goods were swept away. Among them, a friend's mother was most satisfied with a smart cooker which could be controlled by voice.

But what is unexpected is that when a friend's mother bought the rice cooker at a high price, she could not find it, because the cooker could only understand Korean.

Another big hidden problem of blind shopping lies in price.

"Although overseas shopping does have a price advantage, it's like shopping in a supermarket. Some goods are cheap, and some products may not be cost-effective.

Asymmetric information will not make all goods worthwhile. "

Miss Wu told reporters that it bought a brand name watch in the United States, the price of the watch at the price store is 4500 yuan, the US tax-free price is 4000 yuan, but in fact, some of the city's duty-free shops in China only sell 3600 yuan, and China's online shopping price is even only 3000 yuan, so not all goods are purchased overseas.

"Overseas shopping certainly has its attractions, but it can not be blindly purchased. It needs to see clearly the difference between demand and goods. If we buy blindly, we can only cause waste."

Zhao Huanyan, a leading knowledge expert in China and the US, pointed out.