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Respond To Exchange Rate Fluctuations Favorable Clothing, Household Appliances And Toys Industry

2015/1/28 20:13:00 32

Exchange Rate FluctuationsClothingMarketing Strategy

Over the past few years, the continued appreciation of RMB to the recent devaluation, the fluctuation of RMB exchange rate is gradually increasing, and export oriented enterprises that survive from the impact of RMB appreciation have their own "self-defense skills" to deal with exchange rate fluctuations.

In the past few years, in the tide of RMB appreciation, the above executives of Fu ye said that because the company had certain pricing power in the towel field, it could relatively digest the disadvantage of appreciation.

He said: "in the face of this wave of devaluation, we want to make more use of the depreciation of the renminbi."

In the appreciation period of the renminbi, the stock market mainly adopted three measures to hedge the exchange rate.

The first is to offset the adverse effects of exports by importing raw materials, and to offset some of the costs through one by one. The second move is to make us dollar loans, thereby reducing the adverse effects of RMB appreciation. The third measure is to reduce costs within the company by saving labor costs.

For the near future

Textile and garment industry

A number of positive results, the executives said, looked forward to the good devaluation of the RMB, export tax rebates for enterprises is a fixed number, and fluctuating exchange rate is expected to bring many benefits.

"The company will reduce imports, so that the amount of foreign currency paid is less, and the amount of foreign exchange settled will be more."

Lukang's technology export orders are mainly settled at the current exchange rate.

It is understood that the company's long-term settlement results are not very good, exchange rate fluctuations are not easy to grasp.

Lukang technology for

Exchange rate fluctuation

The response is to try not to exchange dollars in general and import and export businesses to use dollars to reduce the impact of the exchange rate.

However, exchange rate is only one of the factors of negotiating orders, and the main consideration is the value of products.

TCL Group executives said that the company's overseas business is mainly negotiated in the current exchange rate. There are few factors to consider the exchange rate. If the exchange rate changes at the time of negotiation and delivery, the pain can only be swallowed by itself.

The industry pointed out that from the point of view of industry, the A share market export oriented industries benefited from the depreciation of the renminbi.

Among them, textile and clothing, toys, shoes and hats are the biggest beneficiaries.

Textile and garment industry as a result of export

Dependence degree

Higher.

On the one hand, the depreciation of the RMB will help the company to reduce costs and improve the competitiveness of products, and enterprises will get more orders.

Specifically, the depreciation rate of RMB is 1%, and the sales profit margin of textile and garment industry has increased by 2%~6%.

On the other hand, the devaluation of the renminbi means that the purchasing power of foreign currencies is enhanced, and further stimulating consumption is conducive to the export of toy industry, such as Gao Le shares.

In China's foreign trade industry, the household appliance industry also occupies an important position.

With the depreciation of the RMB, it has also been a positive result.


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