Promotion Of Burn Money: The Brand Communication System Must Be Fully Supported.

First of all, music marketing is indeed a way to promote money burning.

Music marketing is not just sponsoring a concert, leaving people feeling good, or acknowledges the customers at the end of the year. If we can not get the chance of word of mouth pmission directly to the customers' hearts, then the scope of follow-up will inevitably be limited.

To sum up, clothing brand marketing is a matter of time, or it is not a single form for sponsoring concerts or popular pop stars for the market.

Whether it is the Mercedes Benz in the automotive industry or the JEANSWEST in the clothing industry, the successful precedent in music marketing at least illustrates the feasibility of music marketing.

It can bring about the effect of "42 shifts" for brand remolding and brand communication.

Second, willing to do

The brand must be the concept of the brand and the temperament of the artist and the needs of the target audience, rather than to seek "face", or simply to thank and give back to customers.

Mercedes Benz's brand concept is the pursuit of perfection, which coincides with the idea of "art rich life" advocated by the National Grand Theater, which is eager to sponsor, so Mercedes Benz can become the first strategic partner of the National Grand Theater.

Third, all and

There is a threshold for everything that is involved. For the brand, it is burning money, but there is a high threshold for music marketing, but it is also not due to the huge financial resources. It should follow the complete set of strategies of the brand in the market. Behind the music marketing, it should be more strategic.

Brand communication system as a support.

Finally, if the brand doesn't really want to make music marketing in the long run, don't do it.

If you do not sponsor one day, you will immediately think that you have no money.

Once the customer has the idea of "if the enterprise is not rich," all efforts will be wasted.

Of course, it is not a difficult thing to really understand the brand of music and marketing, and the two are not contradictory.

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At the end of the year, all kinds of new year concerts are endless.

Just recently, I saw a piece of news that a senior custom brand in Beijing invited the famous conductor Tan Lihua and the Beijing Symphony Orchestra to help him.

Judging from the carefully selected tracks, the company attached great importance to the concert. Fortunately, the invited customers were very happy to buy it. There was a lot of laughter and laughter in the passage of the concert.

In recent years, the brand of music marketing in the industry is not very small. Apart from Beijing's high-end custom brand, there are Bosideng, Song Li Si and JEANSWEST.

In 2009~2010, Bosideng menswear and its image spokesperson and famous singer Lee Hom launched a series of offline marketing activities during the honeymoon period, including sponsoring the activities of Wuhan, Changshu and Chengdu Railway Station in Lee Hom's "Music-Man World Tour".

Whether from the perspective of public image and popularity, the music marketing of Bosteng menswear brand on Lee Hom is still small.

From the perspective of the "fans economy", we can draw similar conclusions.

Another clothing brand that is keen on music marketing is singing.

At the end of 2013, he worked with CEIBS to sponsor the "China Europe treaty" concert sponsored by CEIBS (Southern China) in the name of "the night of grace".

In this concert, the organizers invited the "Xiaojuan & dwellers in the valley" band, their fresh and natural music style, and the "Inaction" attitude of the audience so that the audience could not forget it for a long time.

But these beautiful elements are not enough to have a clear relationship with the song. Therefore, in order to enhance the brand's "exposure probability" in the activities, before the concert, he made a red carpet ceremony, and invited the representatives of the leading schools of China and Europe, the Alumni Association of Southern China and the Alumni Club department to join the red carpet show.

As a result, the brand publicity effect of the song has been further improved. People who have witnessed this activity probably will not forget the pleasant memories left by them for a long time.

Compared with Bosteng men's clothing and song's women's suit, the music marketing of JEANSWEST, a youth leisure brand oriented to young and energetic people, appears to be more accurate and effective.

Combined with the most influential "China JEANSWEST cup casual wear design competition", JEANSWEST will invite popular pop singers every time to act as brand ambassadors.

In recent years, Fei Er band and Qiao Renliang have won more attention for JEANSWEST brand in the group of young consumers after 90.

In addition, a series of online music marketing programs such as "potato music" sponsored by the video website Tudou network, sponsored by the music website "potato music", have taken music as a means to accurately target the target consumers of JEANSWEST. So when the brand of Weiss's contemporaries is beginning to disappear, JEANSWEST's brand image and brand life have been sublimated and extended.