The Knockout Round Of Men'S Wear Began.

< p > compared with the fierce competition of women's wear > a href= "//www.sjfzxm.com/news/index_s.asp" > market < /a >, the men's wear market has been relatively stable, but this stability was broken in 2013.

Statistics show that 6 men's listed companies that disclosed the 2013 results express are expected to decline in last year's performance.

< /p >

< p > industry insiders told reporters that the reasons for the downturn in men's clothing market are related to the anti-corruption of government departments in addition to the impact of economic downturn.

Because some men's clothing enterprises mainly rely on the production of government suits and suits, the performance of these enterprises declined significantly in 2013.

At the same time, the rise of electricity providers and holiday discount activities also make men's clothing enterprises unable to afford it.

< /p >

< p >, does this mean that there is no hope of revival in the men's clothing market? In this regard, the chairman of the government of Alton, Gong Zheng, told reporters that in 2013 and 2014, the whole retail industry, < a href= "//www.sjfzxm.com/" target= "_blank" > clothing < /a > the industry pressure was relatively large.

However, these two new or distinctive enterprises are constantly emerging. These enterprises will catch up with traditional men's clothing enterprises.

"Now the circle is basically elimination, and it is also a process of shuffling, and the period of shuffling is very long."

< /p >

< p > < strong > men's industry pformation < /strong > < /p >

< p > data show that the net profit of seven wolves to shareholders belonging to the parent company in 2013 was 374 million yuan, down 33.26% from the same period last year.

< /p >

< p > in addition, the net profit of 5 companies of the card slave Road, the wedding bird, Hinur, Georges white and Busen shares reached 150 million yuan, 147 million yuan, 73 million 398 thousand and 400 yuan, 65 million 243 thousand and 600 yuan and 5 million 941 thousand and 200 yuan respectively, and the net profit of 5 companies decreased by 14.98%, 69.29%, 47.52%, 31.68% and 31.68% respectively.

< /p >

< p > in fact, the downturn in men's wear market brings not only the decline of performance but also the closure of shops.

Data show that in the first half of 2013, 152 stores were closed for the seven wolves, and nine were closed by 59 shops.

In addition, card slave Road, good news birds and so on have slowed down the speed of opening shop.

< /p >

< p > for this reason, Ouyang Xin, an analyst of foresight Industry Research Institute, has analyzed that the growth of men's clothing in the past few years is closely related to the large scale expansion of stores. However, under the double pressure of terminal demand and sports brands, men's clothing brands have begun to feel the importance of meticulous management of channels.

< /p >

< p > from above, the number of stores of the seven wolves ranked first in the first half of 2013.

In the view of Li Jiajia, an analyst at Guotai Junan, the company is experiencing the process of changing from "wholesale" to "retail", from extension to intensive cultivation.

< /p >

< p > although men's clothing listed companies did not perform well in 2013, this does not mean that all men's wear enterprises are very sad.

"We have been developing steadily over the past two years, and our performance increased by 20%-30% last year."

Gong Zheng, chairman of Alton, said.

< /p >

< p > it is understood that in addition to the listed men's clothing enterprises, there are many famous men's wear brands in China, such as Alston, wolf clan, and so on.

These casual men's clothing enterprises told reporters that the market sales situation was very good in 2013.

< /p >

< p > Rhine (International) Limited by Share Ltd responsible person told reporters that the current casual men's wear market has not been affected by too many markets. It can be said that there are still vacancies in today's casual men's wear market.

< /p >

Feng Li, assistant director of operations and director of operations, "a href=" //www.sjfzxm.com/ "target=" _blank "clothing" /a "(China) Co., Ltd., told reporters that" it is very optimistic about the future men's wear market ".

< /p >

< p > Gong Zheng is very optimistic about the future men's wear market. "After that, there are about 500 million consumers in the company. If the average annual consumption per person is two thousand yuan, then there will be one trillion yuan market.

< /p >

< p > < strong > new mode challenges traditional fashion management mode < /strong > < /p >.

The difference between P and traditional men's clothing enterprises is that the "fast fashion" positioning is adopted by Alton, and the SPA mode is used in the international language.

< /p >

< p > Gong believes that "fast fashion" has more market prospects than traditional brands.

"In 2009, when some traditional brands were good and strong, they had stronger control capabilities. Nowadays, many of the more famous brands are in their own hands.

Gong said that I often saw a store selling two different brands of products, mainly because the market was weak when the control ability was weak, and the ability to resist risks was relatively poor, which would easily lead to a vicious circle.

< /p >

The fast fashion mode of "P" and "Alton" can be used for reference from the successful operation experience of famous fast fashion brands such as Zara and H&M.

According to Gong Zheng, Amancio Ortega, the founder of Zara, ranked third among the world's richest men in 2013, and saw the future of "fast fashion".

< /p >

< p > it is understood that the SPA mode mainly shows that there is no intermediate link, the reaction speed is very fast, and it can understand the needs of consumers in time.

And Alston's affiliate is entrusted to the company management, therefore, the communication between the company and the franchisee is relatively simple.

< /p >

< p > Gong Zheng believes that "fast fashion" is one of the trends in the future. In order to occupy the market ahead of time, Alston and movie star Huang Xiaoming signed the signing ceremony of the brand image spokesperson. He hoped to build Huang Xiaoming's "fast fashion" business philosophy by creating Huang Xiaoming's "fast fashion" dream at the same time.

< /p >

< p > in addition, unlike a href= "//www.sjfzxm.com/news/index_s.asp" > Alston < /a >, the war wolf family walks along the industrial chain integration road, by reducing intermediate links, saving costs and relying on cost-effective.

"We have our own production base, from production to sales integration, not only to save the cost of agents, but also save the cost of franchisees."

The company told reporters that the company also has its own design team, which has a certain advantage over other brands in terms of clothing prices.

< /p >