Attracting Investment Is More Important Than Attracting.

With the gradual warming of the exhibition economy, the exhibition companies are springing up like mushrooms, but they are unavoidable. Dragons and fishes jumbled together Among them, there are only those who want to earn fast money and hot money. Some anxious exhibitions fail to figure out who needs such an exhibition. They start making money and setting money, resulting in exhibitors enjoying themselves and losing their spirits. It is generally acknowledged that such companies have little room for survival, and can not live long or even live.

"To make the exhibition more alive, attracting investment is more important than attracting," Guangzhou. Exhibition industry Senior people comment so. The success of the Canton Fair shows that the strong popularity of millions of businessmen is the premise for the exhibition to attract exhibitors and facilitate the scale development of the exhibition. Therefore, investment is also the secret of the success of the exhibition. According to the insiders, the exhibition relies on two factors: Industry and market: the industry factor refers to the industry involved in exhibition theme, and whether it has advantages over the whole country; and the market factor refers to the location of the commercial exhibition, that is, the target market or main target market that the enterprise sells. It can be seen that industrial advantages are conducive to attracting and market advantages are conducive to attracting investment, while market dominance has greater impact on the exhibition industry.

It is understood that at present, "the key to the success of the exhibition is the idea of attracting investment". There are more and more exhibition companies. Some companies that only focus on exhibitors and only pay attention to the proceeds of the exhibition have gradually changed their thinking, and constantly increased investment efforts, focusing on the organization of visitors. Exhibitors spend a lot of money to attend the exhibition mainly to expand sales and market. If there are few professional spectators or the quality of professional audience is not high, exhibitors will not participate in the exhibition again. It is reported that a well-known exhibition company is not anxious to find exhibitors, but is afraid that the number of professional buyers is low and the quality is low. In a sense, the buyers are the lifeline of the exhibition. Whether the exhibition is successful or not, the main battlefield should be the organization of the audience, rather than simply seeking the number of exhibitors.

According to the author's understanding, the key to success of Hongkong TDC's exhibition is that exhibitors can do business if they do well in the exhibition. Their practice is to provide enough booths, but they will not blindly expand the scale of the exhibition only by increasing revenue. They will increase the number of exhibitors every year according to the needs of the market, so that the number of buyers and exhibitors will be proportional to the number of exhibitors, and the scale of the exhibition will increase synchronously with the number of visitors. It is reported that Hongkong's TDC has established a world-class database of manufacturers, and has made Asia's largest toy exhibition, electronic products exhibition and so on by relying on professional technology and strict management. International professional exhibition 。